G2Crowd gains experienced tech marketer

BY SANDRA GUY

Business-software review firm G2Crowd has enticed a senior marketing leader from tech innovator HubSpot as its new chief marketing officer.

Ryan Bonnici, G2Crowd’s chief marketing officer, starts work Tuesday. Besides HubSpot, he has served as a senior marketing leader at Salesforce, Microsoft and ExactTarget.

In his most recent position as senior director of global marketing for HubSpot, he helped create triple-digit growth for the company’s marketing-generated sales revenue.

“Having exceeded a quarter of a million reviews in less than five years, we are accelerating faster than many predicted,” said Tim Handorf, CEO and co-founder of G2 Crowd. “With growth comes a need to maintain a laser-focus on how we build our brand. Our vision is for G2 Crowd to be an industry standard for B2B buying and a dynamic marketing strategy is a foundational pillar to achieving that goal.


In his new role, Bonnici will oversee planning, development and execution of the company’s marketing programs, with special focus on growing G2 Crowd’s brand. He will focus on achieving aggressive growth targets and evangelizing the company’s efforts to revolutionize B2B buying.